“Content syndication is the process of sharing your original work on other platforms to drive more traffic, and publishing other bloggers’ work on your blog while keeping your blog updated. Content syndication is a useful aspect of content marketing, and many popular websites like Lifehacker and Bufferblog are doing syndication as a part of their content curation and marketing strategies.” Via a great piece on the hows of syndication on Shout Me Loud. I highly recommend you have a quick look.
Sites like Huffington Post also publish syndicated content; it doesn’t matter if you’ve already published it, they want to publish it too. In this kind of arrangement, everyone benefits. The website publishing syndicated content can pull in more viewers and the author, who gets a bio and link can get some new followers too.
The following is a couple of FAQ points on syndication via Search Engine Journal.
“Duplicate Content is Any Content on Another Website, Right?
Wrong. Or at least it’s not that simple.
Duplicate Content is the same or very similar content on the SAME website…
But Using Syndicated Content Will Get My Site Banned from Google!
Really? Yeah, it won’t. Not even close.
Don’t take my word, see what Google says right here: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359
Specifically, about Syndicated Content, Google says:
“If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.”
More on Syndicated content on Search Engine Journal.
If you have a look at the Shout Me Loud piece, you’ll see how easy this is to do with the WordPress SEO by Yoast plugin, which we use here at Just Learn Digital Marketing. So if you have a blog post or article about how to blog, use social media or SEO, feel free to send it my way for some extra exposure!